Rise Campaign year 2

Rise Campaign year 1

When the A1 Pro League Women's Volleyball team, Rise, announced their arrival in Grand Rapids, we needed to create a campaign that matched the magnitude of the moment.

We built the campaign around the bold headline: “This is BIG.” It created a sense of mystery, excitement, and FOMO — drawing attention to something major coming to GR.

Using Rise’s brand colors, fonts, and star players, we brought the campaign to life with striking visuals. The players were designed to appear larger than the billboards themselves, creating a dynamic and attention-grabbing effect that literally elevated the message.

The response to the campaign was successful, and the home opener game sold out for two consecutive years.

Client: RISE
Agency: LEAD Marketing Agency
Project: Campaign